It is not something you see every day that an authentic clothing brand comes into the local market for the Maltese by the Maltese. A new, exciting idea that is coming our way is Recured.; an “urban street wear concept aiming to create fresh new looks in the foreign and local market”, conceived by head of design Robert Ebejer.
When I asked about the inspiration behind this intriguing, contemporary label, I was told that the brand comes together through a weaving set of current trends in the urban street wear market eyed from a committed team of graphic designers. For this brand, the main objective is to be an established and successful name in its home country and be able to compete with other fresh brands that similarly have an innovation in urban culture.
"Recured.’ was generated through a Google word generator, and when I asked for a description of the brand in three words, "be the cure’ was the reply I got.
Ultimately, the anticipation for Recured. is growing steadily. Just like many others, I look forward to seeing what this crew of artistically-inspired individuals come up with. It is definitely a breath of fresh air to see a young team of like-minded fellows with a passion for fashion, and more specifically the arts, to come up with such an inspiring new project.
Recured. officially launches on the third of July while the launch party is to be held at Surfside, Sliema on the sixth at 5pm.